Hööks offers a wide range of products for horses, riders, and dogs. The chain’s goal is to inspire its customers to lead an active life in which the horse is at the centre.

Hööks opened its first store in Finland in Tammisto, Vantaa, 20 years ago. Since then, Hööks has steadily expanded its operations in Finland and now operates in eight different locations, with Oulu being the northernmost. In addition to brick-and-mortar stores, the chain also has an online store that operates in the European region. Hööks has approximately 50 employees in Finland, and the Finnish operations are overseen by Regional Manager Taina Peltonen.

Hööks stands out in Finland from other equestrian supply stores with its own affordable brands, such as Fairfield, JH Collection, and CRW, as well as its excellent customer service.

Picture: Hööks

– Almost every one of our salespersons has had some involvement with horses at some point in their lives and is passionate about equestrian pursuits. Each of them has personal experience with our products.

– It’s our tradition to count how many horses and dogs our staff currently owns, Taina Peltonen laughs.

– Our customer base is diverse, ranging from professional customers to beginners. Many are fond of our sports clothing range, and purchases are made not only for riding but also for other sports. Recently, a customer visited our store to buy equipment for skiing. Our price-quality ratio is excellent, and our products can be used in various sports,” Peltonen adds.

Expansion will continue in the future as well

As the Regional Manager for Finland, Peltonen’s responsibilities include operational oversight of the stores and serving as the superior to store managers. Peltonen is based at Hööks’ office in Raisio, but she regularly visits the stores and the company’s headquarters in Sweden.

In the picture: Taina Peltonen

– Our owner, Jula Holding, believes in brick-and-mortar stores and wants to open new stores in Finland. Potential new locations are regularly being explored, and we use resources like WasaGroup in this process, Peltonen explains.

– Hööks’ ninth store will open at the beginning of November in Hämeenlinna, in the Tiiriö shopping center. I warmly welcome all equestrian and dog enthusiasts to visit our store, says Peltonen.

At your service

Leif Qvisén

Sales Director

WasaGroup Oy

+358 45 896 2013

leif.qvisen@wasagroup.fi